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Prof. Manish Varma
Shift in Marketing and Recent Trends

Duration :19:58
Prof. Manish Varma


Management




738 Views Shift in Marketing and Recent Trends

Shift in Marketing and Recent Trends:This video talks about the changes in marketing approach from past to present ie it focuses on the shifts that happens in marketing from USP to personal to emotion and finally to value based marketing concept.

Prof. Manish Varma

Dr. Manish Varma is currently associated as Faculty and Coordinator of Executive Education at Department of Management Sciences (PUMBA),S.P. Pune University,which is amongst the top well known Universities in India. He holds a Bachelors in Mechanical Engineering,Masters in Management Studies and PhD with a fellowship from UPM,Madrid,Spain. He has more than 18 yrs of rich experience in Industry & academic. He is also a Certified Six Sigma Black Belt (CSSBB) and an expert in the area of Management Education. His constant efforts to improve the teaching learning process has made him a Successful Trainer in the area of academics and industry,a motivational speaker and helped him to understand the secret to be happy in the life.

 

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